"Did you know that colour and visual elements activate the right brain (emotions), while the printed words activate the left brain (logic)? Colour and Typography remain to be the two most important elements in design. When you harmoniously combine them all you attract a quicker attentionx to the subject, reinforce impact and recognition, help in establishing powerful identities and brand, set a mood. Today we’ll examine the DOs and DON’Ts in designing with colour, and next time we’ll investigate the topic of Typography."
Color Psychology, interesting article over at inspirationbit.com