“Well, the way I’m used to doing things when I print up posters is I print some to sell and I print some to put up on the street. I fund the ones I put up on the street with the ones I sell. That way the whole thing is paid for and I’m perpetuating things on my own terms. I did that to get the ball rolling and then I was going to use the revenue from the first 350 posters to get more printed for a full statewide campaign. At first I was just thinking California because there was such a short amount of time left until Super Tuesday. But so quickly we saw that the demand was there so we started shipping the posters all over the country anywhere that hadn’t had a caucus or a primary yet."
Read the interview at huffingtonpost.com